Sitemap - 2023 - Marketing Powerups
2023 in review: wins, losses, and lessons
How to onboard freelance writers
How HubSpot delights their customers
Become un-ignorable on LinkedIn
Unlock the emotional triggers to boost sales
Animalz's CEO shares his AI content strategy
The KALM retrospective for marketing
The conference content playbook
The community retention playbook
The 4 qualities of top-tier content
A customer education blueprint that drives growth
The 3 pillars of audience growth
How I grew Marketing Powerups to 4.1K subscribers in a year
How to earn 7 figures from a newsletter
Ignite your brand with the power of storytelling
3 tactics to beat imposter syndrome
The ICE content prioritization framework
The media-led content strategy
The JTBD formula for content marketing
Expert-driven content strategy
3 steps to create more actionable content
3 copywriting exercises to write copy that sells
How to use AI tools in content marketing
The SEO strategy for AI search engines
Automate SEO with ChatGPT using this 6-element prompt framework
Walt Disney's approach to content marketing
How "brand" can fuel your growth flywheel
Bite-sized customer success stories
The secret behind Calendly's early marketing wins
Escape the content hamster wheel with the 3C Content Strategy
The B2B podcast strategy used by Gong, Salesforce, and IBM
The newsjacking strategy for rapid email list growth
The 3 axioms of content marketing
Craft trust-building content using the "Prove It" framework
Survey-driven content strategy
The perfect 1-on-1 template for marketing leaders
How to build a customer-led growth squad
The SEO content strategy that drove $134k worth of monthly traffic
How to build a thriving product-led community with AMA sessions
How Adobe 3x its organic traffic in 23 months
How to better prioritize marketing ideas
How marketers can avoid working at a toxic environment
Eddie Shleyner's copywriting process for VeryGoodCopy
How to create thought leadership content AND drive organic traffic
The "active" content repurposing process
Why most buyer personas suck (and how to create useful ones)
The JTBD framework for marketers
5 marketing lessons from Lego's comeback from near bankruptcy
Amanda Natividad's webinar-to-blog content strategy
Jeremy Moser's 3-part copywriting framework
The 4 R's of the perfect buyer persona
The 3 elements of world-class community experiences
How to create scroll-stopping content
Why the "Hero's Journey" isn't effective at selling