Marketing Powerups

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The perfect 1-on-1 template for marketing leaders
Marketing Powerup #32: Manuela Bárcenas, Head of Marketing at Fellow.app, shares the 1-on-1 meeting template she uses for her manager and direct…
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Ramli John
How to build a customer-led growth squad
Marketing Powerup #31: Gia Laudi and Claire Suellentrop share the 3 important parts of a customer-led marketing team.
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Ramli John
The SEO content strategy that drove $134k worth of monthly traffic
Marketing Powerup #30: Brendan Hufford, Founder of Growth Sprints, discusses his Content IP Framework to help your marketing stand out from the noise.
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How to build a thriving product-led community with AMA sessions
Marketing Powerup #29: Sandy Mangat, Head of Marketing at Pocus, breaks down how AMA sessions fueled their marketing flywheel.
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Ramli John
How Adobe 3x its organic traffic in 23 months
Marketing Powerup #28: Kevin Indig, Former Director of SEO at Shopify, reveals Adobe's 3-part SEO strategy that unlocked growth.
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Ramli John
April 2023
How to better prioritize marketing ideas
Marketing Powerups #27: Jason Bradwell, CEO of B2B Better, shares the 5 pillars of his A2E framework for prioritizing marketing ideas
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How marketers can avoid working at a toxic environment
Marketing Powerup #26: Sara Pion digs into 6 interview tips for marketers to avoid working in a toxic work environment.
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Eddie Shleyner's copywriting process for VeryGoodCopy
Marketing Powerup #25: Learn the process behind one of the most popular newsletters with over 55K subscribers.
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How to create thought leadership content AND drive organic traffic
Marketing Powerup #24: Erin Balsa, Founder of Haus of Bold, shares her content sweet spot framework
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The "active" content repurposing process
Marketing Powerup #23: Ryan McCready, Managing Editor at Reforge, shares his process for creating more content in less time.
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Ramli John
March 2023
Why most buyer personas suck (and how to create useful ones)
Marketing Powerup #22: Five tips to create more actionable and needle-moving buyer personas
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The JTBD framework for marketers
Marketing Powerup #21: Asia Orangio, CEO of DemandMaven, explains how the JTBD framework 10x'd a client's company in 2 years
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